Friday , February 23 2024

Loreal Careers – Assistant Social Brand Manager

Website L'Oreal

Job Description:

The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, drugstores and traditional stores). The division is the spearhead of the group’s quest to win over a further billion consumers.

Job Responsibilities:

  • Develop & manage brand influencer marketing strategy for Makeup
  • Build action plan to grow our influencers database across the different social channels
  • Develop creative and engaging influencer content across organic & paid media to fuel campaign/ retailers’ needs
  • Ensure relevance of all influencer content for the different social channels
  • Monitor, track, analyze and report on influencer performance using tools such as Traackr , MIM, FB insights etc
  • Recommend improvements to increase influencers ’activity performance.
  • Work closely with international team to provide visibility to UK Makeup influencers content on Global social channels
  • Work hand in hand with Online Brand Manager to create influencer content tailored to e-retailer needs, with objective to maximise conversion ( including the right offer/ timing/ tracked link etc)
  • Understand ROI and effectiveness of all influencer’s activity to maximize/ manage influencers’ budget
  • Provide input to sign off of brand digital assets
  • Research and evaluate the latest trends/ competitor’s activity (content, formats, influencers, etc )
  • Encourage collaboration with the Social Brand Manager community to share & learn best practices – particularly on new platforms & formats.
  • Ongoing briefing to the customer care team of launches and everyday business

Job Details:

Company: L’Oreal

Vacancy Type:  Full Time

Job Location: Edinburgh, GB

Application Deadline: N/A

Apply Here

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