Thursday , April 18 2024

JetBlue Flight Attendant Jobs (Hiring) – Senior Analyst Loyalty Cobrand Partner

Website JetBlue

Job Description:

The Senior Analyst, Loyalty Cobrand Partner is responsible for managing campaigns and marketing initiatives for the U.S. JetBlue Credit Card programs with the goal of acquiring new and qualified card members and driving spend with existing card members. The Senior Analyst will also support the communication and promotion of the TrueBlue program to drive awareness and engagement as it continues to evolve to meet our business and customer needs.

This role will work closely with the Loyalty team and with our co-brand issuer and payments partners to articulate the benefits of the Credit Card and Loyalty programs ensure compliance and leverage co-marketing funds. The Senior Analyst will also work with the Personalization teams to ensure that the Co-Brand and Loyalty marketing ecosystem is optimized across JetBlue’s owned channels (website, email, etc.).

Job Responsibilities:

  • Partner with revenue accounting and marketing analytics team to ensure all financial reporting and forecasting is accurate and distributed appropriately
  • Works closely with Customer Data Insights & Personalization teams to identify different audience segments in order to drive existing card member spend and acquire new card members
  • Serving as an internal workgroup liaison, partnering closely with internal Loyalty & Co-Brand team to understand program strategy and roadmap and facilitating discussions to inform and determine business and communications needs
  • Leading acquisition and spend marketing efforts across all JetBlue-owned digital channels
  • Overseeing the development of the U.S. Co-Brand and Loyalty marketing strategy, brand campaigns and promotions, creative evaluation and feedback, optimizing marketing plans and analyzing program results
  • Continuously evaluate the structure and offerings of JetBlue U.S. co-brand program, and suggest and implement any necessary changes based on quantitative and qualitative analysis.
  • Representing JetBlue as the day-to-day point-of-contact with agencies and co-brand partners

Job Requirements:

  • Authorization to work in the US is required. This position is not eligible for visa sponsorship.
  • Deep understanding and passion for the loyalty and co-brand space
  • Legally eligible to work in the country in which the position is located
  • Creating and analyzing marketing metrics (tactics, budgets and ROI)
  • Available for occasional overnight travel (10%)
  • Experience working through the entire advertising process, including briefing/strategy, creative development, media planning, execution and reporting
  • Ability to meet tight deadlines and handle multiple projects simultaneously
  • Ability to manage advertising agency and other business partners
  • Bachelor’s degree in Business, Marketing or a related field; OR demonstrated capability to perform job responsibilities with a High School
  • Diploma/GED and at least four (4) years of previous relevant experience.
  • Three (3) years of marketing, brand, or advertising experience
  • Able pass a ten (10) year background check and pre-employment drug test

Qualification & Experience:

  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Two (2) years credit card co-brand or loyalty marketing experience
  • Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
    Able to maintain a professional appearance
  • Five (5) years of marketing/brand/advertising experience
  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))
  • Previous leadership experiencePotential need to work flexible hours and be available to respond on short-notice

Job Details:

Company: JetBlue

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here

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