Etisalat UAE Careers – Sr. Director

Website Etisalat

Job Description:

Be theinternal & external expert for the segment, bringing external best practice from global market leaders & tailoring them for the UAE market to maximize segment Revenue from full customer life cycle (IBRO management)

Job Responsibilities:

  • Plan and execute campaigns across the entireCustomer Life cycle
  • Generatedeep insights from the target customer base to design new propositions for both Telco & non-Telco services
  • Design segment specific strategic as well as operational roadmaps based on overall company strategy, ensuring prioritization across the business
  • Lead cross-functional teams todeliver superior customer experience for the segment
  • Lead and coach the White Collar Segment team members developing a high performing team
  • Lead the “White Collar” Segment, the largest consumer segment to Etisalat business, as full P&L to achieve the agreed goals and establish a very successful business development
  • Creates a superior value proposition and customer experience for this segment
  • Execute sales strategy incl. promotion activities for consumer segment and transforms it into tangible sales activities; proposes activities to Channel Management Consumer/ SMB.
  •  Work closely with Sales to meet the acquisition targets across products, segments and channels.
  • Work closely with the CVM and NBA teams in designing and executing BTL campaigns to maximize share of wallet (Up & cross-selling)
  • Work closely with the CVM and Retention teams in designing and executing prevention, retention and winback propositions and campaigns to minimize outflow.
  • Work closely with the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments

Job Requirements:

  • Experience: 15+ years of experience in marketing

Job Details:

Company: Etisalat

Vacancy Type:  Full Time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

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