Clover Careers – Customer Insights Manager

Website Clover S.A. Proprietary Limited

Job Description:

Clover SA is looking for an experienced Customer Insights Manager to join our dynamic Marketing team at Clover Head Office in Roodepoort. The successful candidate will conduct marketing research and investigations and advise brand management accordingly.

Job Responsibilities:

  • Conduct marketing research across all brands/products
    • Investigate the best research methods to apply, based on the requirements
    • Draw up research briefs based on Marketing’s requirements
    • Brief research agencies
    • Oversee intricate details of the project – sample specifications, design of the questionnaires, etc.
    • Analyse the data and present to Marketing/Sales/Procurement
  • Manage data and relationships (aZTEC/Nielsen)
    • Visit regions bi-annually to ensure correct information
    • Set up various reports, based on internal requirements to assist Managers in analysing their sales data
    • Manage external data sources and ensure we have the correct sources
    • Use of AMPS, Euromonitor, BMI, BMR, TGI, UCT Unilever Institute, Data monitor
  • Conduct ad hoc projects
    • Conduct advertising research (pre- and post-testing of our TV ads)
    • Test new product concept (full evaluation of concepts considered for launch)
    • Arrange taste tests/sensory research, packaging evaluations or new packaging research
    • Conduct research: shopper, customer satisfaction and consumer segmentation
    • Analyse competitors, price sensitivity measurements, brand health, user profiles, research on label designs
  • Manage ad hoc sponsorship budget
    • Screen and recommend worthwhile sponsorships
    • Ensure maximum brand exposure for Clover as well as PR opportunities
    • Manage the implementation of the sponsorship from a Clover point of view
    • Oversee correct application of the Clover brand & logo
  • Provide input for website
    • Collate marketing info for brand pages
    • Ensure correct info/pack shots, etc. are used

Job Requirements:

  • Degree
  • Relevant experience in applying job related concepts, techniques and processes at the required level
  • Experience in working with senior management
  • People management experience
  • Working knowledge of Social Media Platforms
  • Working knowledge on Nielsen and aZTEC

Job Details:

Company: Clover S.A. Proprietary Limited

Vacancy Type:  Full Time

Job Location: Roodepoort

Application Deadline: N/A

Apply Here