Standard Bank Vacancies in Mpumalanga – Growth Hacker, LookSee Platform

Job Description:

To develop acquisition, engagement and retention solutions for the Look See digital platform and drive its commercialisation for Consumer High Net Worth Digital and eCommerce.

Job Responsibilities:

• Utilises data to analyse results and drive the product direction and strategy focusing on biggest growth opportunities.
• Defines the Look See growth strategy and plan for acquisition, engagement, retention and monetisation.
• Plans, manages and implements sales strategies to drive growth and maximize long-term ROI.
• Measures KPIs and progress against articulated growth objectives and develops reporting for relevant stakeholders.
• Develops and optimises campaigns and channel strategy across SEO, SEM, email, website, paid digital, content and more.
• Leverages customer insights to develop integrated, omni channel marketing campaigns and brand storytelling to drive customer acquisition and retention.
• Provides input into prioritisation and backlog for the Engineering teams to build incremental improvements in an agile environment.
• Manages the end-to-end execution of paid digital campaigns including the creation of ad copy, creative and any other content related to user acquisition.
• Ensures adherence to company policy, processes in partnership with risk, legal, compliance.
• Sets business growth goals with leadership, analyses and reports on performance, impact and insights.
• Defines acceptance criteria and collaborates with Engineering for timely delivery of releases.
• Designs and implements A/B experimentation, conducts analysis to optimise campaigns and share learnings cross-functionally to define and prioritise objectives and specifications for product initiatives.
• Grows Look See’s top-line metrics, including registered users, revenue, customers, average order value (AOV), and customer lifetime value (LTV)/customer acquisition cost (CAC).

Qualifications & Experience:

• Experience in combining qualitative insights with data-driven execution. Familiar with using tools such as, Adobe Analytics.
• Experience in translating quantitative and qualitative data/insights into strong marketing strategies and product initiatives.
• More than 10 years’ digital marketing experience – lead or demand generation and marketing campaign experience.
• Deep expertise of ad/web/email reporting and analytics platforms.
• Degree in Marketing/ Communication

Job Details:

Company: Standard Bank

Vacancy Type:  Full Time

Job Location: Emalahleni, Mpumalanga, SA

Application Deadline: N/A

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