SAB Vacancies – Influencer Strategist

Job Description:

Ultimately, you will ensure our digital content is on-brand, achieves brand KPI’s and adds value to existing and potential customers.

Job Responsibilities:

• Conduct content audits (qualitative analyses of all digital content)
• Coordinate with marketing and design teams to illustrate articles
• Assist in monitoring web traffic and engagement (e.g. conversions and bounce rates)
• Assist in conducting keyword and SEO research to understand customers’ needs
• Lead with a data-strategy approach
• Manage our editorial calendar to ensure timely publication
• Follow industry-related news and generate ideas around trending topics
• Assist with the accurate scheduling of digital content
• Create structural style guides to use as reference
• Assess, vet and approve written pieces before publication

Job Requirements:

• Proven ability to create cross channel and content strategies
• A strong understanding of media planning, distribution and content syndication
• 5+ years of experience as a strategist, with atleast 3 years as a digital strategist
• Matric
• Communications
• Strategic Digital Marketing qualifications
• Higher Certificate/Diploma or relevant tertiary qualifications / certifications
• Client relationship building
• Strong understanding of digital and social media marketing is crucial
• Experience in developing, managing and presenting solutions within a creative environment

Job Details:

Company: The South African Breweries

Vacancy Type:  Full Time

Job Location: Sandton, Gauteng, SA

Application Deadline: N/A

Apply Here

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