Thursday , November 30 2023

FPD Vacancies – Digital Marketing Coordinator

Website Foundation For Professional Development - FPD

Job Description:

The main purpose of this role is to manage digital and social media platforms, increase traffic and followers across all platforms, set up and manage paid-for campaigns to drive and generate leads as well as support all other digital marketing initiatives as per the organisation’s strategy

Job Responsibilities:

  • Co-ordinate and direct the main activities of the Marketing team to ensure alignment and prioritization.
  • Support the Marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
  • Oversee all company social media content, strategy, and communications.
  • Lead creation of video and audio content to support the communications strategy.
  • Management of website content.
  • Creation and distribution of marketing emails and other communications.
  • Analysing customer behaviour and providing local customer insights and opportunities for improvement.
  • Continuous improvement of the digital customer experience.
  • Working closely with the website development team to prioritise and implement customer experience improvements.
  • Data collection and analysis.
  • Ensure invoices are processed timeously.
  • Take minutes and distribute agendas for key meetings.
  • Stay abreast of digital conferences and events and communicate relevant information with the team.
  • Produce, update, and provide best practice support on MS documents, databases, and other departmental systems.
  • Develop and maintain excellent procedural or technical skills by participating in assessment and development planning activities as well as formal and informal training and coaching.
  • Strategize and implement a diverse range of digital marketing campaigns from basic SEO related tasks such as updating title tags and meta descriptions to more time-intensive tasks such as driving design creatives for display campaigns.
  • Assist with developing collateral to support marketing activities and campaigns.
  • Support the execution of marketing and conversion strategies, and regularly analyse the lead generation and conversion components of campaigns.
  • Track and report digital marketing campaign(s) success through effective measurement metrics, make recommendations for improvement, and take corrective steps.
  • Track all communication and deliverables in the company’s project management software.
  • Research and seek innovative digital opportunities and development of tactical marketing activities and digital campaigns.
  • Monitor all marketing channels for engagement and effectiveness.
  • Ensure brand consistency.
  • Track all communication and deliverables in the company’s project management software.
  • Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice.

Job Requirements:

  • Marketing / Digital Marketing / Communications qualification (NQF Level 5 or higher)
  • Project Management qualification.
  • Google AdWords certification.
  • Google Analytics certification.
  • Minimum 3 years of experience in digital marketing, marketing, content marketing, and social media marketing.
  • Experience in designing and implementing successful growth and engagement strategies across social media and other digital channels.
  • Conversion Rate Optimization (CRO)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media marketing and coordination.
  • CRM Marketing tools (beneficial)
  • SharePoint (beneficial)
  • Everlytic (beneficial)
  • WordPress (beneficial)
  • Knowledge of Adobe Creative Cloud Suite (beneficial)
  • HTML and User Experience (UX) (beneficial)

Job Details:

Company: Foundation For Professional Development – FPD

Vacancy Type:  Full Time

Job Location: Pretoria, Gauteng, SA

Application Deadline: N/A

Apply Here